Animus-based discrimination

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Animus-Based (or Taste-Based) Discrimination occurs when agents' personal prejudices or “tastes” against associating with members of a particular group (in a particular way) affect their treatment of those individuals.

In the labor market, noneconomic tastes for discrimination (animus, bigotry,…) may be introduced into the market by a firm’s owners, employees, or customers.

Compare to statistical discrimination, implicit associations, and institutional discrimination.